Blenz coffee has done an excellent job at Twittering. I've seen them a lot on Twitter. But, today they really impressed me.
This morning, when I arrived at my desk, I had a direct message from them that said something to the effect of: Thank you for using Blenz in your tweet. You have won. Claim your prize with this code.
Then, I was given a link to a page that asked my prize code, name, address, email, twitter handle and if I would like to receive notifications and specials from them. I was also told that my five dollar pre-loaded gift card would arrive in the mail soon. And, "Tell your friends."
There was also a space for comments, so I told them their new location on Anderson way across from Superstore is lovely and I really enjoyed my dark chocolate latte there last week.
Now, don't you think that Blenz coffee got an awful lot of information from me in exchange for giving me a pre-loaded five dollar gift card and contacting me through direct message on Twitter?
They are doing a brilliant job at Twitter marketing and this case study should serve as one example of how you can reward potential clients for following you on Twitter. It also emphasizes how Twitter can open the door to creating a relationship with people, and building a database. Direct messages through Twitter offer you another way to communicate with, and market to, potential clients.
Do you want to create an effective Twitter marketing strategy? I provide a 14 day free trial.
Follow me on twitter: http://twitter.com/vernongirl
http://www.vernongirl.com
Thanks for reading,
Courtenay Pitcher, Twitter Marketing Strategist and dark chocoholic
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